World creation is a huge undertaking. You don’t just drop a character into a forest and call it fantasy. There has to be something more. Some spark that makes the world feel different. Dangerous. Magical. Alive.
In high fantasy, that spark is usually a central concept. A magic system, a legendary land, a divine pantheon, or an ancient energy that permeates the world. It’s the thing that gives the story gravity, and often, it all begins with a name.
Phrases like The Weave, Wishsong, Stormlight—aren’t just heavy-sounding combinations of words. In their worlds, they’re treated with the same weight we give to laws like gravity, electricity, or nuclear energy. Names like that compress entire belief systems, technologies, or cosmologies into one or two words. They sound mysterious, but they’re doing a lot of heavy lifting.
And that’s where the writer’s dilemma begins. Because once you start trying to do the same thing in your own world…
You realize how easy it is to cross the line from epic into absolute goofiness.
These epic fantasy concepts stick with us. They worm their way into how we talk, how we think—and especially how we name things. They make the ordinary feel larger than life. And when you’re a young kid in love with fantasy books and larger than life heroes, those names start to seep into everything you touch.
I was that kid. I loved fantasy novels, card games, and anything that let me role play. I also loved video games. Halo, in particular, was a massive part of my life in my teenage years. Starting with LAN parties pre internet days, to going on Xbox live to play with others. I heard some of the most insane stuff online as was the wild west of the internet in those times. When my brother wanted to create a clan for Halo, I was all in. But not just as a player. I wanted to make it epic. I wanted to be the Spartan hero!
He named it Coldflame.
A never-ending flame of determination that couldn’t be extinguished, even by the cold waiting horde of enemies. Symbolic. Eternal. Dramatic.
It was meant to be like the Spartans holding a line against skilled foes. A banner to rally around and exert our prowess.
Unfortunately, to anyone outside our heads… it sounded like fantasy word salad.
I’ll never forget my brother getting roasted by his friends. Not in a mean way—just good-natured ribbing. Coldflame? Really? It sounded like a knockoff energy drink or an off-brand wizard gang. It was very generic, but hey, so is half the fantasy genre. That’s part of the charm.
It was silly, but it was our kind of silly. Trying to be part serious about something that wasn’t that serious. The kind of play you buy into when you love something so much you want to give it meaning. And even now, I look back at that name with fondness. It wasn’t just a clan name. It was storytelling.
I think of that Coldflame moment sometimes, and it gave me something more valuable than just a funny story. It helped me learn how to see and enjoy media from different angles. To love things for what they are, to be critical of what doesn’t work—but not let those flaws ruin the fun. That lesson stuck with me, especially as I got more serious about writing.
When you’re building a fantasy world, it’s easy to get caught up in the pressure of making everything sound “epic.” You want your magic system, your nations, your gods to all feel massive and powerful… but if you overthink every name, you’ll stall out before you even start. I’ve definitely been there.
What I’ve learned is this: names matter, but not as much as what they represent.
A simple name can carry a powerful concept. If it gets the point across, even in rough draft form, it’s doing its job. If a better name comes along later, great. You can punch it up. But naming isn’t about impressing your reader with mystical wordplay. It’s about giving your ideas room to grow.
Some names I’m using now in my current project aren’t new at all. The major aspects of my world revolve around two central concepts: the magic energy of the world, which I call Aether, and the colossal, transformed creatures known as Kavu. Both are names that already exist in other media, but I’m shaping them to fit my world, my meaning. I’m not chasing novelty just for the sake of it, I’m focused on how the names feel, how they function, and whether they serve the story.
Sometimes, a name is a silly placeholder that becomes endearing over time.
For example, I currently have a goose/lizard hybrid creature in my world.
Its name? Gloose.
Is it ridiculous? Absolutely.
Does it make me smile every time I write it? Also yes.
And honestly, that’s reason enough to keep it (for now).
I think every fantasy writer, whether they admit it or not, has at least one name like Coldflame buried somewhere in their notes. Something dramatic, overly sincere, probably a little cheesy—but filled with genuine love for the worlds we’re trying to build. And honestly? That’s okay.
Because at the end of the day, these weird little names are where stories begin.
They might sound silly at first, but over time, they gather meaning. They take on weight. They become part of the mythos, part of the world. Stormlight probably sounded silly the first time someone said it aloud, too.
So I’m not going to stress every name like it’s the final draft of a sacred text. I’m going to enjoy the process. I’m going to trust that the world I’m building will give the names their meaning—and not the other way around. And maybe, just maybe, one day someone will come across Gloose or Kavu or Aether and wonder where their story began.
To the old clan of Coldflame, I hope your fires never went out. Mine is reigniting as I build to better.
One ridiculous name at a time,
K
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